Case Study Increasing Marketing Impact for a Global Asset Manager Successful marketing activities depend on an efficient and effective system for key tasks like knowledge management, content generation, customer engagement and impact analysis, with cross-functional access that enables all stakeholders to leverage the information. A large-scale investment manager with more than $500bn assets under management engaged Evalueserve to develop a target operating model for its marketing team that would enhance their operational efficiency, marketing effectiveness and overall customer experience. Client Marketing team of a large-scale, global asset manager Industry Asset management Evalueserve Solution Evalueserve conducted a diagnostics workshop with client teams to eva

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