DocuSign® is the leader in eSignature transaction management and the global standard for eSignature. A fast-growing technology company headquartered in San Francisco with global operations, its solutions are used in a wide variety of industry verticals to accelerate transactions, reduce costs, and provide superior customer service. TallGrass was assigned to lead DocuSign’s media outreach for the company and coordinate with stakeholders to maximize the opportunity and snare headlines in the industry’s most-watched media outlets. Company DocuSign’s goal is to be as well-known and widely used as the solutions by B2B tech companies with high name recognition like salesforce.com and its direct competitor EchoSign. In 2012, a major opportunity appeared to publicize DocuSign, its products and i

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