ER/Studio® Case Study Talk Talk Improved cross-organization communication and productivityCHALLENGES • Limited scalability in meeting growing customer base • Lack of communications between business divisions and developers • Development work prone to errors and revisions Established in 2003, TalkTalk has grown to become the leading value provider of broadband, voice and TV services in the UK market. Its broadband, phone, television, and mobile services include Simply Broadband, Essentials TV, Plus TV and the recently launched All-In SIM. Recently, TalkTalk embarked on a Make TalkTalk Simpler initiative. Part of the program was focused on optimizing the value derived from its vast sources of data to gain a clearer understanding of their customers in order to develop products t

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