High adventure gear purveyors, BackcountryStore.com take planning to new heights In the run-up to the holiday selling season, the money-making months at BackCountryStore.com, founders Jim Holland and John Bresee decided their next big bet would be to produce a printed catalog. This project would be the company’s first venture into printed advertising – a departure from their stringent belief that all marketing for BackcountryStore.com is online and must show a 10x return on investment. The company, founded with the purpose of providing outdoor adventure gear to hard-core recreational athletes, has experienced greater than 100% growth year-over-year since its inception in 1996. During the dot.com boom BackcountryStore.com eschewed the popular notion that taking on venture capital was the “o

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