Case Study
Taking the guesswork out of continuous website improvement
Sophisticated algorithm works with real visitor data Spots exactly where customers struggle Analyses over 100 different signals from user behavior Prioritizes website problems by criticality Continually learns as it works T aking the guesswork out of continuous website improvement Ageas has transformed its website optimization thanks to SessionCam’s Customer Struggle Score Interview with John Crichton, Head of Ecommerce z +THE BUSINESS CHALLENGE Insurance is a hugely competitive market. Price differentials can be tiny, and it’s easy for customers to compare prices online, to buy or to switch. Meanwhile, insurers are managing vast volumes of data while under pressure to convert clicks to policies as efficiently as possible. WHY SESSIONCAM WAS CHOSEN John Crichton installed SessionCam