T aboola Turns to Percona to Ensure High Performance and Global Scalability BUSINESS CHALLENGE Who Is Taboola? Powered by Deep Learning, AI, and a large dataset, Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach target audiences when they’re most receptive to new messages, products, and services. The company delivers over 450 billion recommendations per day to over a billion unique visitors each month. THE CHALLENGE As a big data company, Taboola relies on a huge and diverse data pipeline and a variety of industry-leading technologies. Percona Server for MySQL® sits at the heart of this infrastructure, serving a

Join for free to read