Case Study

Tabacalera Perdomo, S.A.

Tabacalera Perdomo, S.A.

Corporate Market The history of the Perdomo family's cigar making tradition recounts three generations of Cuban cigar artisans and their quest for survival, freedom and their fervent dream of producing the finest cigars in the world. The communist revolution of 1959 and the considerable struggles that followed would not deter them from their tenacious path of defiance and persistence. Enduring years of political strife, hardship an

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