CLIENT: SyFy Channel PROJECT : Lost Socks BRIEF CUNNING was briefed to generate audience and media interest in a new six-part mini-series, The Triangle. Activity needed to take place over ten States and encourage people to visit the website and enter a show-related competition. Our mission was to discover new media spaces and develop a surprising and humorous mechanic to gain atten- tion. IDEA The show’s tag line was ‘Nothing Stays Lost

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