CLIENT: FHM & CNX PROJECT : ForeheADS BACKGROUND At CUNNING we think it’s important to take time out of our busy schedules to comment on social and cultural issues. Often this is done in conjunction with a charitable organi- sation. Sometimes however, if it’s relevant to their market, product or audience, we use existing clients as a vehicle to create a talking point. BRIEF In 2003 there was a great deal of focus on the plight of students

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