Field of dreams Bringing industrial ingredients to life The Challenge: The Challenge: Prepare inexperienced media spokespeople to host and run a two-day international media tour to build relationships with journalists, improve their understanding of the client’s business and achieve extensive media coverage. Our Insight: Our Insight: SVZ has been working with the European trade press for some time and wished to step up its media activity to demonstrate how its agricultural expertise, grower partnerships, sustainability credentials and state-of- the-art processing enable the company to supply some of the food industry’s nest fruit and vegetable ingredients. Our Response: Our Response: BDB proposed a media training session with SVZ employees who would then host a two-day media tour in Pol

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