Case Study
Sustainable location decisions with geomarketing
1 © GfK 2016 | Case studies Sustainable location decisions with geomarketing camel active is an international lifestyle brand for men and women. Situation camel active is expanding its retail network as an important part of its growth strategy. Evaluating retail locations for their turnover potential is a major component of the lifestyle and fashion brand‘s expansion planning process. Approach We help camel active identify promisin