ABeam Consulting Case Study:CRM Solutions Jibun Bank Corporation has been steadily expanding its business as a "smartphone-based bank." In order to achieve further expansion, the bank planned to develop and implement a new CRM strategy. The bank needed its new partner to provide outstanding insights into not only marketing and CRM but also finance and FinTech. After diligent examination, the bank selected ABeam Consulting, which presented a proposal displaying its abundant experience. Using the smartphone as the main channel of communications, Jibun Bank provided every customer with high value-added user experience (UX), deploying One-to- One marketing campaigns and succeeded in acquiring new customers. Jibun Bank Corporation Support for Upgrading CRM to form a Strong Bond with Ea

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