Case Study

Supplying New Reasons to Shop

Supplying New Reasons to Shop

Pages 3 Pages

EXECUTIVE SUMMARY Challenge Auchan S.p.A. is part of Groupe Auchan, a successful retail chain founded in France during the early 1960s. The group has grown into one of the world’s leading retail chains through a mix of 1375 hypermarkets and supermarkets in 13 countries all over the world. It delivered more than €44 billion in pre-tax revenues in 2011 and employs almost 270,000 people worldwide. Headquartered in Milan, Auchan Italy runs 51 hyp

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