Here we have the opportunity to gain insight on the development of a successful supplier relationship management (SRM) approach over 16 years, from the person who has been at the centre of things from the start. CASE STUDY Cathy Kutch Director, Supplier Relationships and DiversityIn 1898, W. K. Kellogg and his brother Dr John Harvey Kellogg were trying to make granola. The attempt failed but resulted in them accidentally flaking wheat b

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