For 50 years, most grocers have taken the same approach to in-store advertising and marketing— paper signs and banners. Until recently, the biggest in-store advertising innovation was the giant floor graphic plastered across store entryways. However, times have changed. As Jeff Weidauer, director of brand advertising for Minneapolis-based SUPERVALU, says, “We need to provide content relevant to today’s customers and that means going beyon

Join for free to read