Case Study

Superior data quality enables L’Occitane to build more personalized customer relationships.

Superior data quality enables L’Occitane to build more personalized customer relationships.

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Client profile The L’Occitane Group • Global omnichannel retail leader of natural cosmetics and well-being products, founded in 1976 • Operates six brands - L’Occitane en Provence, Melvita, Erborian, L’Occitane au Brésil, LimeLife by Alcone and ELEMIS • More than 3,400 retail outlets, including 1,570 owned stores • Present in 90 countries precisely.com | 877 700 0970 Overview L’Occitane is a global leader of natural cosmetics and well-being products. A key part of maintaining this leadership is building close relationships with its customers across all channels. Until recently, this was a challenge for L’Occitane, since duplication of customer records impaired customer visibility and was time consuming and difficult to correct. The Spectrum Technology Platform solution from

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