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Supercharging Bariatrics Marketing with Propensity Models

Supercharging Bariatrics Marketing with Propensity Models

Actium
Pages 4 Pages

Bariatric surgery is the most effective and long-lasting treatment for severe obesity, but less than one percent of the eligible population undergo the weight loss surgery. Virtua Health, the largest health system in South Jersey with 400+ locations, needed a strategy to boost bariatric volume and connect with patients long-term.

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