Tealium’s Customer Data Platform (CDP) acts as the connective glue that supercharges marketing technology stack efficiency by unifying and activating reliable, real-time customer data across over 1,300 integrations. This data-first approach eliminates siloed systems and maximizes utilization of existing Martech investments by enabling seamless interoperability between tools. With Tealium iQ Tag Management, organizations gain command and control over customer data flows and privacy compliance at scale, streamlining workflows and accelerating time-to-value. The result is improved marketing outcomes delivered efficiently, consistently, and at scale while reducing tech complexity and overhead.

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