Case Study

SunTrust Banks, Inc.

SunTrust Banks, Inc.

Pages 2 Pages

Opportunity SunTrust Banks, Inc., headquartered in Atlanta, Georgia, is one of the nation’s largest commercial banking organizations with more than 1,600 branch locations primarily in the mid-Atlantic and southeastern United States. SunTrust has total assets of over $172 billion and total deposits of $113.7 billion. When SunTrust decided to create a “common branch operating model,” one objective of the initiative was to increase the product

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