Case Study
SunTrust Banks, Inc.
Opportunity SunTrust Banks, Inc., headquartered in Atlanta, Georgia, is one of the nation’s largest commercial banking organizations with more than 1,600 branch locations primarily in the mid-Atlantic and southeastern United States. SunTrust has total assets of over $172 billion and total deposits of $113.7 billion. When SunTrust decided to create a “common branch operating model,” one objective of the initiative was to increase the product