March 2011 | www.dmnews.com Q&A MULTICHANNEL CASE STUDY S un & Ski Sports, a winter sports equipment and ski apparel retailer, implemented Baynote’s e-commerce service in 2008 to attract potential customers to its website. The company saw impressive results shortly after the implementation, but it wasn’t until 2010 (particularly the 2010 holiday season) that the service produced the kind of ROI most retailers would execute a 540 tail grab

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