Sumitron, an established name since 1986, was looking to scale operations as well as establish a robust onlinepresence.
Sumitron, an established name since 1986, was looking to scale operations as well as establish a robust onlinepresence.
4 PagesCASE STUDY Sumitron Sumitron is a leading distributor of high quality equipment, tools and materials for the Indian Electrical, Electronics, Automobile, Pharmaceutical and Telecom industry.The company represents and supports some of the finest world-renowned foreign companies in India for their products related to electronic manufacturing and repairs. The Challenges Sumitron, an established name since 1986, was looking to scale operations as well as establish a robust online presence. The business was unable to bank on its reputation because of negligible online presence. The main challenges: ? Increasing SERP rankings on competitive industry specific keywords; ? Stiff competition from eCommerce giants Fisnar, Nordson, etc. along with online marketplaces Indiamart and Alibaba to
