SugarCRM Moves Backcountry from Tasks to Customer Focus

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Backcountry is the parent company of four business units that specialize in gear for wilderness adventures and outdoor sports, including biking, skiing, snowboarding, climbing, fly-fishing, hiking and camping. It operates: Backcountry, MotoSport, Competitive Cyclist and the Germany-based Bergfreunde. Backcountry and MotoSport use Sugar for sales, mostly B2C. How a Software Platform Changed a Sales Culture. There are strategized moments of change, and then there are ones that seem small but later produce important outcomes and moments of clarity.

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Case Study

SugarCRM Moves Backcountry from Tasks to Customer Focus

SugarCRM Moves Backcountry from Tasks to Customer Focus

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