Strength in unity BUSINESS ISSUE Reshaping forecasts from a global perspective Pharmaceutical companies depend on forecasting to inform them on issues ranging from evaluating prospective partnerships to spotting gaps in the portfolio to determining capital and resource investments. Without a robust forecasting function, navigating the pharmaceutical market is difficult at best. Depending upon their situation and philosophy, many pharmaceutical companies rely on individual affiliates to generate local forecasts. While affiliates provide valuable insights about local markets, their individual approaches are often inconsistent with one another. Leveraging affiliates for local forecasts can be successful, but when a pharmaceutical company needs a single global view of product pote

Join for free to read