Improve engagement in HCP promotional education programs through needs assessment Understand key value drivers and differentiators of HCP promotional education in an increasingly restricted environment The pharmaceutical marketing environment is undergoing painful changes in its approach to promotions. Declining access to customers limits your ability to rely on the sales force to establish share of voice. Marketing teams need to optimize other opportunities to interact with and influence health care providers. The delivery of promotional education programs such as dinner series, roundtables, webcasts and symposia is one of these critical opportunities. If executed correctly, these programs allow companies to find a more neutral ground on which to share with, and learn from, t

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