“You can have the best possible tool and the best possible technology, but if you don’t have people like Agility behind it, then it’s just a tool and it’s replaceable.” STREAMLINING REPORTING: HOW AGILITY HELPS INTERPROSE CLIENTS MEASURE THE BUSINESS IMPACT OF PR Vivian Kelly, CEO and Founder of Interprose THE ISSUE Measuring the impact of PR isn’t the most straightforward task, which can make convincing clients of its value a challenge. “PR doesn’t always fall into an essential cost,” says Vivian Kelly, Founder and CEO of Interprose. “We have to take that thing that is not measurable—because it’s an emotion, it’s an essence—and measure it.” For Interprose, the answer to the conundrum lies in providing clients with in-depth analytics, such as email open rates, media mentions,

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