Case study Streamlining customer communications management with MessagepointAlliance Data is a leading provider of marketing, loyalty, and credit solutions that uses the power of data to achieve results for their clients. Together, their three lines of business manage more than 100 million consumer relationships for some of the world’s leading brands.Their challenge The passing of the Credit Cardholders Bill (also known as the Credit CARD Act of 2009) drove the requirements for a timely statement redesign that needed to be rolled out to Alliance Data’s portfolio of more than 130 unique client brands before a February 2010 deadline. Each client possessed their own unique messaging and branding requirements, resulting in a complex, high-volume hierarchy of customer messag

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