Dynamic Content Management with Messagepoint Case StudyIWCO Direct (iwco.com) is one of the largest providers of direct marketing solutions in North America. Earning customers’ trust by collaborating with North American marketers for more than 40 years, the company’s full range of direct mail and marketing services includes one of the industry’s most sophisticated postal logistics strategies. Guided by the “Power Your MarketingTM” approach, the company produces highly personalized paper- based and digital marketing programs with impactful design, disciplined execution and measurable response to inspire performance across all marketing channels.Their challenge IWCO Direct needed a micro-segmentation solution to maximize the value of personalization and targeted messaging r

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