Case Study
Strategic Positioning Transformation from a Banking Organization to a Leading Financial Services Provider
Strategic Positioning Transformation from a Banking Organization to a Leading Financial Services Provider
CASE STUDY Strategic Positioning Transformation from a Banking Organization to a Leading Financial Services Provider BACKGROUND THE CHALLENGE THE PERISCOPEIQ SOLUTION TRANSFORMATIVE IMPACT Sky Financial Group, a $12.7 billion diversified financial holding company, ranks among the 50 largest bank holding companies in the US. With more than 250 financial centers and over 250 ATMs serving communities in five states, Sky Financial has a strategi