Customer Story Strategic experimentation helps engineer road safety improvements According to research from the Centers for Disease Control, each day in the United States eight people are killed and 1,161 injured in motor vehicle crashes related to distracted driving. 1 While cell phones are a common source of distraction among drivers, roadside signage can also draw drivers’ attention away from the road. Directional guide signs as well as commercial advertisements are a considerable external distraction that can cause drivers to take their eyes off the road. And driver inattention is not only a civilian problem; police officers are also prone to multitasking while driving. And driver inattention is not only a civilian problem; police officers are also prone to multitasking w

Join for free to read