Case Study

Stoppa Pressarna Increases Revenue Per Mille with Taboola’s Read More and Continuously Scrolling Feed

Stoppa Pressarna Increases Revenue Per Mille with Taboola’s Read More and Continuously Scrolling Feed

Pages 4 Pages

Stoppa Pressarna, Sweden's leading entertainment news site aggregating celebrity news domestically and internationally, tackled seasonal revenue fluctuations and reader engagement challenges. Taboola became a strategic partner, deploying products like Taboola Feed, Read More, and Continuously Scrolling Feed to deliver transformative results: 60% RPM increase with Read More and 81% RPM growth after transitioning to Taboola Feed. These tools stabilized revenue and boosted engagement without seasonal dips. As Managing Editor Emma Andersson affirmed, "Taboola has... helped us find solutions... Products like Taboola Feed, Read More and others have made a significant impact on our business." Taboola's innovative software empowered sustained publisher success.

Join for free to read