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Sterling Bank launches three well-coordinated new websites that support its major re-branding initiative

Sterling Bank launches three well-coordinated new websites that support its major re-branding initiative

West Monroe Partners
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CASE STUDY CUSTOMER EXPERIENCE BANKS & CREDIT UNIONS © 2015 West Monroe Partners | westmonroepartners.com | 800.828.6708 AN UNCOMMON BLEND A compelling, competitive online presence As the economy emerged from recession, Sterling Bank undertook a major re-branding effort. As part of that initiative, the institution wanted to extend its brand strategy into public-facing digital channels: Sterling Bank’s objectives included: ? ? Improving br

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