Non-Branded Keyword Tra?c Grew Over 100% Challenge When Stearns Ford came to PCG in August 2012, they knew they needed a multi- faceted digital marketing strategy to expand their target market and grow their online visibility. While the Burlington, NC Ford dealership embraced video production, they turned to PCG to help ?ll in the rest of the SEO puzzle. Strategy Stearns Ford’s success was dependent on a two-way relationship with PCG. While the dealership developed creative, informative videos, PCG helped them promote their videos through search engine optimization and syndication across other Web assets. In addition to video, PCG helped grow Stearns Ford’s non- branded organic tra?c through: Custom website content optimized for targeted keywords and market areas Consistent custom content

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