Central Ave Nissan Overall Tra?c Increased 34% Conversions Went Up 189% when compared to the previous year Challenge When an opportunity arises, a dealership has to act fast to capitalize. Central Avenue Nissan encountered this when a direct competitor closed its doors and there was a chance to pick up some of the market share that this void created in the White Plains, NY market for both sales and service. This kind of challenge requires a solid digital marketing plan that could balance short-term gains with long-term stability in developing relationships with new potential customers. Strategy The team at PCG Companies was up for this challenge. They got to work planning a campaign that seamlessly integrated a uni?ed message in paid search and SEO to help create awareness in their target

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