Case Study

Staying Close To The Customer Revs J&P Cycles’ Sales

Staying Close To The Customer Revs J&P Cycles’ Sales

Staying close to the customer revs J&P Cycles’ sales &P Cycles is headquartered in Anamosa, Iowa. Its only retail outlets are in Anamosa and Daytona, Florida, yet this family-owned aftermarket motorcycle parts and accessories dealer ended 2013 with revenues in excess of $80 million serving more than 350,000 customers worldwide. As an omni-channel merchant, J&P knows its success is dependent upon staying close to its customers. And that re

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