St aygo Mobi l e Apps Mar ket i ng - Cas e St udy THE CLI ENT E ma i l Us : a s k @dot c omi nf owa y www. dot c omi nf owa y . c omThe Chal l enge Sol ut i on Phase 1 1. To pr omot e St ayGo by f ocus i ng on t he uni que concept behi nd t he app: l et t i ng us er s make i nf or med deci s i ons about t hei r l ove- l i ves and deci di ng whet her t o cont i nue or l eave t he r el at i ons hi p. 2. To emphas i z e how i t i s i deal l y opt i mi z ed f or bot h i Phone and Andr oi d devi ces 3. To i ncr eas e t he number of downl oads of t he St ayGo App on bot h i Tunes and Googl e Pl ay St or e 4. To gai n t op r anki ngs i n t he i Tunes and Googl e Pl ay St or e 4. To gai n t op r anki ngs i n t he i Tunes and Googl e Pl ay St or e Dot Com I nf oway us ed a t wo- pr onged

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