GULLAK - MOBI LE APPS MARKETI NG CASE STUDY THE CLI ENT E ma i l Us : a s k @dot c omi nf owa y www. dot c omi nf owa y . c omT h e C h a l l e n g e S o l u t i o n A c t i o n Gul l ak appr oached Dot Com I nf oway t o pr omot e t hei r mobi l e app f or Andr oi d devi ces . The company want ed: Dot Com I nf oway us ed advanced s t r at egy t o meet t hi s chal l enge. 1. To pr omot e Expens e Manager & Money Saver app by f ocus i ng on t he uni que concept behi nd t he app: Expens e Manager & Money Saver i s SMS bas ed I nt el l i gent Expens e Tr acker App f or al l I ndi an Banks and Car ds 2. To emphas i z e how i t i s i deal l y opt i mi z ed f or Andr oi d devi ces 3. To i ncr eas e t he number of downl oads of t he App. 4. To gai n t op r anki ngs i n t he Googl e Pl ay St o

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