How do you ensure that your products and services really hit the mark and that you stay ahead of the curve? Payments card firm Curve thinks it has the answer. Stay ahead of the Curve In the world of payments, innovation is keyCurve has been working with Gemalto to roll out a solution that is simple, innovative and premium, which in turn ensures customer retention. Building on a previous close relationship between the two firms, Gemalto has been delivering metal cards to the UK-based payments company since 2019, and PVC cards since 2016. By using metal rather than traditional plastic, Curve has become only the second firm in the UK to adopt a substrate that had never previously been used in the country. The brief to Gemalto was simple: deliver an innovative card that screams pr

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