Case Study
Gemalto collaborates with CaixaBank in the launch of its contactless wristband
Gemalto collaborates with CaixaBank in the launch of its contactless wristband Spanish consumers are a savvy bunch, so payments businesses operating in the country are keen to go the extra distance to stay abreast of trends in innovation. One of the firms leading the push for ground-breaking products and services is CaixaBank, which has consistently been at the cutting edge of new technology through its CaixaCard business. In July 2014, it attracted media attention with the rollout of the largest European scheme using contactless wristbands to make live Visa payments.CaixaBank’s successful launch of contactless wristbands is just the latest in a string of winning deployments that have seen it carve out a niche as one of the most state-of-the- art banks in mainland Spain. It has 4