Case Study
State-of-the-Art Analytics Platform Enables A Global Airline to Increase Market Share
State-of-the-Art Analytics Platform Enables A Global Airline to Increase Market ShareAirlines have access to enormous amounts of data from multiple sources, including customers, online travel agencies and third-parties. However, the key challenge for airlines is in synthesizing this data using the right analytical tools to generate actionable insights in real-time. These insights help identify potential revenue improvement opportunities across key business functions such as sales and distribution, and revenue management. As we know... 01 The challenge for a leading airline was... Its performance was dipping across key sectors in a specific region. The airline was unable to identify the problem areas that were impacting its potential to improve revenue and increase market