Case Study

State of Colorado Evolves Open Enrollment Communications: Achieves 98% Participation and 31% Increase in HDHP Enrollment

State of Colorado Evolves Open Enrollment Communications: Achieves 98% Participation and 31% Increase in HDHP Enrollment

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PROFILE KIM BURGESS Chief HR O?cer MICHAELA TURNER Communications Leader 1 3 2 Educate employees to drive a culture of consumerism and wellness Increase participation in High Deductible Health Plan Simplify communications and ensure consistent messaging HR LEADER SPOTLIGHT STATE GOVERNMENT (second largest employer in the state) LOCATED IN 64 COUNTIES STATEWIDE 95,000 TOTAL EMPLOYEES TOP CHALLENGES How to simplify Open Enrollment communications a

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