Starbucks Digital Media Services Provided Overnight Completion Partnership With Linney Success rate Bespoke Brackets The Project Samsung Screens What was the challenge How did Starbucks benefit? Starbucks wanted to be innovative and customise their in-store Marketing to suit various times of the day. In order to achieve this, they needed a solution that would allow a quick turnaround of advertisements and promotions. Digital Media offered this solution, rather than displaying fixed menu boards they would allow for transitions of adverts throughout the day encouraging the upsell of their products. Why Linney chose Celestra Project Highlights Linney, the multichannel marketing group, already worked with Starbucks producing their printed menuboards and were s

Join for free to read