www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its product line more attractive but also improved customer service through modern entertainment and information technology. Thanks to the new digital menu board, guests receive product information and prices through a combination of video, moving product images and animated well received by our guests. Young people are especially enthusiastic”, says Heinz-Peter Dickes, Development Director at BURGER KING Deutschland.

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