CLIENT STORY SSE: Reducing the cost of electricity in Ireland The Integrated Single Electricity Market (I-SEM) is the new wholesale electricity market on the island of Ireland. Energy companies like SSE buy and sell electricity to meet the demand of household and business customers across Ireland. In time, this new, more competitive and efficient market should reduce prices and ensure continuity of power. SSE engaged with PA to help ensure all its overall business design, systems and processes integrated seamlessly into the new marketplace. We embedded a diverse team of business designers, change experts, programme and IT specialists into SSE to design the end-to-end model for operating within the new I-SEM markets. This entailed establishing a robust programme approach and agile ways o

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