A challenge for Sqrups! is identifying an optimal location for its business. In fast-growing companies like this, the time-to-market is critical, given that for each new location they have to study between 5 and 10 different options of premises. These types of studies usually take two to five days per location, which extends the whole process to more than a week. One last challenge for Sqrups! is the optimisation of its current network of stores, that is, recovering the investment and increasing the profits of the franchisee, as soon as possible. For this it requires both online and offline marketing campaigns focused on the area and potential market.

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