Online Marketing Firm Uses DialogTech to Increase Sales Online Marketing Firm BitCadet Uses DialogTech to Help VersaTube Increase Leads by 208% and Sales by 89% Stage One: Generate and Track Leads from Online Marketing First, BitCadet redesigned VersaTube’s website to make it more effective at generating leads by driving visitors to fill out a Request a Quote form or call a toll-free phone number to speak with a VersaTube sales rep. BitCadet also used email campaigns and Google PPC ads to do the same. While the web leads could be tracked using Google Analytics and VersaTube’s CRM system, BitCadet needed a way to track phone leads from the website, Google ads, and emails. “Proving the effectiveness of our initiatives to clients is critical,” said Dusty Dean, CEO of BitCadet, “and that means

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