Sportsnet, Canada's leading sports network, uses Domo’s BI platform to optimize its streaming service, SN NOW. By integrating all customer and viewership data into a single dashboard, Sportsnet improved reporting efficiency, saving over 40 hours each month. This self-serve analytics approach empowers business users to create targeted customer segments, reducing churn by 10% and improving customer acquisition costs by 15%. With Domo, Sportsnet can make faster, data-driven decisions, enabling more effective marketing and a deeper understanding of fan preferences, ultimately enhancing customer engagement and business growth.

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