Martinelli’s, a renowned apple juice producer, uses Domo’s BI platform to transition from instinct-driven decisions to data-informed strategies. By integrating data from SAP, Workday Adaptive Planning, and other systems, Domo provides Martinelli’s with a unified source of data accessible across departments. The platform enhances sales visibility by displaying metrics on production, invoicing, and customer service. Domo’s dashboards allow users to access, reuse, and adjust reports in real time, fostering more productive meetings and streamlined reporting. This integration empowers Martinelli’s to improve cost management and efficiency without needing extensive technical resources.

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