Sports Unlimited: Creating Visibility to T ransportation Expenses The Company Located in Harleysville, Pennsylvania, Sports Unlimited, Inc. is a full line sporting goods store that sells top-of-the-line products from leading manufacturers. The family-owned company expanded to online sales more than a decade ago and continues to receive orders via the web today. The Opportunity Sports Unlimited, Inc. wanted to ensure it continued to receive fair discounts from its carriers. With continued growth, they expected to receive better incentives due to increased shipping volume. Sports Unlimited was also interested in controlling how much shipping revenue they were collecting from customers and comparing that figure to their shipping expense. With multiple carrier accounts and outbound

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