One of the world’s best known brands in luxury performance sports cars abides by a corporate goal to actively seek and stretch boundaries for continual improvement. This guiding principle doesn’t stop with their manufacturing. In fact, their race-inspired philosophy “maximum output from minimum input” transcends into their internal operations as well. In an effort to drive the customer experience, the manufacturer wanted to give its prospective buyers the ability to conveniently custom design and interact online with the newest sports car model — in hopes that they would love their creation enough to purchase the custom-designed vehicle. CLIENT Leading luxury sports car manufacturer INDUSTRY Automotive CHALLENGE Need to replace and web enable 3270-based vehicle specification an

Join for free to read