Case Study
Split Testing to Improve Click Through Rates
SIGHTSAVERS CASE STUDY t: +44 (0) 844 870 8971 e: info@communicatorcorp.com w: www.communicatorcorp.com 2 SIGHTSAVERS CUSTOMERS RESPONSIVE TO NEW DESIGN Sightsavers decided that they needed to increase their focus on providing their customers with a first class email experience. They recognised that an important aspect of this was ensuring thei